Marketing your business is essential to its success. You must spread the word so that people know about you. However, until your business really takes off, it may be difficult to find the time or money to really get into marketing. Here are a few ideas for saving time with your marketing so that you can be more efficient and consistent in your own duties.
1. Repurpose Content
If you occasionally create some great content, use it in multiple ways and multiple times. Here’s how that works. Create one really great piece of content each week. It could be a blog, video, or podcast. Cut down this main content to create smaller bits of content to share on social media. E-mail out a link that will link to the core content that you created. Share your content in multiple places. Save everything that you do so that you can use it again a few months down the road.
2. Focus on Search Engine Optimization (SEO)
By focusing on search engine optimization, you can drive the right kind of traffic to your website and capture leads you maybe wouldn’t have found otherwise. SEO is the process of selecting keywords or phrases to use in your materials and website content. Using these words consistently will make your page come up more often when people perform a Google search. There are many resources out there to teach yourself how to optimize your website, or you can outsource this task.
3. Automate Your Email Marketing
There are many services out there that can help you to automate your email marketing. There are autoresponders that can email people when they click on certain links. There are also easy ways for people to join your email list without you doing any work at all. Some of these services even offer free starter plans to get you going. Many also have video tutorials that help you learn about their systems. Once you take the time to get these set up, it will help to save you a ton of time.
4. Outsource Lead Generation
Save yourself time and headaches by leaving your lead generation, cold calling, telemarketing, database lists, and appointment setters to someone else. There are many companies out there that can handle these services, such as B2B Appointment Setting Companies, that can get results for your company. Hiring your own people to perform these tasks can be expensive and time-consuming. Letting an experienced company that is already set up for these tasks handle everything for your company could be worth it.